Hello, hello! Welcome back to The Invested Dads Podcast. This week Josh and Austin are discussing the economics of the big game. They’ll be asking some interesting questions like: How much does a commercial cost to air? What impacts does the game have on the host city? How many people call off work the next morning? (Some answers will really surprise you!) You can find the answers to these and more in this week’s episode of The Invested Dads!
The Super Bowl generates around $620 million of the NFL's total revenue. And that single game helps make the NFL the leading moneymaker among all professional sports league in the U.S. Click To TweetTalking Points
Josh and Austin’s Buper Sowl Predictions (Take 2) [1:20]
The Main Attraction: Commercials! [3:15]
Economic Impacts from the Big Game on its Hosting City [7:57]
Your Dad Joke of the Week [12:41]
Lost Productivity from the Big Game [13:29]
Crazy & Weird Bets for the Big Game [16:06]
The Halftime Show [22:54]
The Big Game vs. The World Cup: Who Makes More Money? [24:07]
Thanks! We Love You Guys!! [27:24]
Links & Resources
How Much It Costs To Air A Commercial During Super Bowl LIII
The Super Bowl Is Worth Billions Each Year – Here’s Who Makes What
Why Hosting The Super Bowl Isn’t Worth It According To An Economist
An Estimated 17 Million People May Miss Work The Monday After The Super Bowl
Super Bowl Viewership Vs World Cup Final
The Super Bowl Vs The World Cup
Social Media
www.facebook.com/theinvesteddads
www.twitter.com/theinvesteddads
www.instagram.com/theinvesteddads
Full Transcript
Intro:
Welcome to the Invested Dads Podcast. Simplifying financial topics so that you can take action and make your financial situation better. Helping you to understand the current world of financial planning and investments. Here are your hosts, Josh Robb and Austin Wilson.
Austin Wilson:
So, call me maybe. Hey, I just met you and this is crazy, here’s my number, call me maybe.
Josh Robb:
Now it’s going to be in my head. Great, now it’s stuck in my head.
Austin Wilson:
All right. Hey, Hey. Hey. Welcome back to the Invested Dads Podcast. Thanks for listening in. Today we are going to be talking about the economics and the sheer size of the Buper Sowl… Do I need to say that? Can I just say Super Bowl? Let’s call it the big game. Okay, here come the NFL lawyers now.
Josh Robb:
All right. Yeah. So first of all, we want to talk about this predictions for the big game. So in our 2020 bold predictions-
Austin Wilson:
We already made some.
Josh Robb:
We made some very bold predictions that turned out to be way off.
Austin Wilson:
I think they were a little too bold.
Josh Robb:
Yes. So, you boldly predicted that the Patriots would win.
Austin Wilson:
I did.
Josh Robb:
And I, to save relationships within our house, said at least they’d be in the final game, because my wife’s a huge fan.
Austin Wilson:
Wise man.
Josh Robb:
And it turns out the Patriots, this was not their year and so they are out.
Austin Wilson:
Sorry Steph.
[1:20] – Josh and Austin’s Buper Sowl Predictions (Take 2)
Josh Robb:
So we have to redo our predictions for… now that they’ve determined we’ve at least got a 50/50 shot to get it right. So the two teams playing are the Chiefs and the 49ers. Austin, where you at?
Austin Wilson:
Yeah, I actually caught a few minutes of the Chiefs game last weekend and I like what they got going on. So I predict the Chiefs will win 31-24 over the Niners. I did almost say Patriots just because I’m so used to them still being there, but I really do think Chiefs probably going to win that one. I think Tyreek Hill is very, very fast and he had two touchdowns in that AFC championship game I think. So I’m going to say he’s freaky fast like Jimmy John’s and so good luck San Francisco secondary.
Josh Robb:
All right. For me, I think that I’ve always been a fan of the 49ers. Steve Young, growing up that was who I loved watching. Jerry Rice, he had awesome receivers. It was fun to watch-
Austin Wilson:
T.O.?
Josh Robb:
Yep. Terrell Owens and was there for a little while so it was a good time. So, I was a 49ers fan as a kid growing up, especially during the time period when the Browns left. So there really wasn’t much to root for in this area anyways. So 49ers, I’m going just following my heart as a kid. Rooting for the 49ers.
Austin Wilson:
What is your score prediction?
Josh Robb:
Score prediction, so-
Austin Wilson:
Did I say one?
Josh Robb:
No you did not.
Austin Wilson:
Oh, I’m going to after you’re done.
Josh Robb:
Yeah, you got one? I’ll go first. All right. Score prediction, I think I’m going to go with 32 for the 49ers to 28 and I think it’s going to be the final score.
Austin Wilson:
The four point spread, that’s a rare bird.
Josh Robb:
That’s right. You know, cause you got those betting things and you’ve got to go one above that field goal. That’s always how they do it.
Austin Wilson:
I’m saying Chiefs 31, 24. So I think both of them get field goals but mostly but only one.
Josh Robb:
All right. So, we’ll see how that works out. No prizes to the winner because we’re both just on our second guesses of the year already.
Austin Wilson:
That’s right, we don’t win anything. We’ve already lost.
[3:15] – The Main Attraction: Commercials!
Josh Robb:
So, this game, why is it so important, Austin?
Austin Wilson:
Yeah-
Josh Robb:
What’s the big deal?
Austin Wilson:
For sure. It’s definitely the biggest event in the U.S. that’s televised each year. There’s a lot of traditions around the game and it’s watched by nearly everyone in the U.S. It’s the biggest game of the largest revenue professional sports league in the U.S., that being the NFL, it’s also just dang good TV. Whether you want to actually watch the game cause it’s going to be a good game usually, or if you want to see the best of the best of the best of the TV ads that are put together every year.
Josh Robb:
So, you know how somehow with the TV subscriptions in your online streaming services, you can skip commercials? Do you think they’re going to come out with technology for this game where you can skip the game and just watch commercials?
Austin Wilson:
I bet, I bet you could. You could TiVo it-
Josh Robb:
You could reverse it just for this one.
Austin Wilson:
You just fast forward 30 seconds through the game.
Josh Robb:
I only wanna see commercials. Yep.
Austin Wilson:
So Josh, why would a marketing person care when they start thinking about the Super Bowl? Like what kind of business impact would this have to them?
Josh Robb:
Yeah, so you mentioned the commercials and that’s really where when you think of the marketing, that’s the big piece. So, if we look at last year there was a CNBC article that we’ll link in the show notes, last year for a 30 second ad it costs about $5.25 million. So, that’s a lot of money for 30 seconds on the TV.
Austin Wilson:
So are you saying that listeners can’t expect to see an Invested Dad’s Super Bowl ad anytime soon?
Josh Robb:
You know, with all those t-shirts we’re giving away to subscribers, I think our budgets kind of shot on that right now.
Austin Wilson:
It’s a chunk of change for 30 seconds though.
Josh Robb:
But the idea there is not only are you getting probably the largest one single time of eyeballs watching your ad, but you’re also probably going to spend some good money to make a good ad and then you’ll use it later on. You see a lot of repeats of those ads throughout, you know, and you think back to years ago when like Budweiser, some of them, Miller Lite, they were doing series of ads, they kind of had a story almost progressed through and you kind of had that either start or end with the Super Bowl, so people tuned in to kind of figure out what was going on or catch through that.
Austin Wilson:
That can add up quick. If you’re taking out like four or five Super Bowl ads, woo.
Josh Robb:
Yep. And then obviously you have the sponsors and the more that our overall, you know, participating more than just a commercial, but they’re mentioned throughout the broadcast so there’s a little more money involved. But, that’s a whole goal is like you want to be seen and if you’re a new company with some cash, that’s a good way to get seen. You know, a lot of small companies kind of use that as a launching point to get their name out there.
Austin Wilson:
Yeah. It’s kind of like a bang for your buck argument. Like if you want to, yes, it’s going to be a lot of bucks spent, but if you want to have the biggest impact you can in one commercial, that’s really the only option you’ve got.
Josh Robb:
Yep. Yep. And you know, a lot of these ads are purchased in advance and so they may not even know who’s going to be in the game, and so depending on where they’re at in the U.S. they may not have the teams that have the market where they want to be or if they’re lesser known teams playing in the Super Bowl, they might not see quite as much ad results from their commercials.
Austin Wilson:
True. And not to mention there’s definitely some big money involved when you start looking at the players and the coaches that are involved with actually being in the big game. So, bonuses for coaches and players. You know, I think it was last year, according to CNBC, the winning team players made $118,000 just from being in the super bowl or from, you know, from winning the Super Bowl while the losing team made $59,000 and that’s not bad money for a weekend. And then if you look, if you include all the playoff games going into that actual finale, that players made $83,000 just for the playoffs leading into it. So totals of 201,000 and 142,000 for those teams that have made it that far. So, that’s a lot of money.
Josh Robb:
Yeah. And that’s also on top of if they had anything negotiated in their own contract-
Austin Wilson:
True.
Josh Robb:
For bonuses or anything to pay out, if they help them get that way.
Austin Wilson:
So needless to say, lots of money changing hands if your team made it that far, whether they win or they lose. But, overall I think that statistics for pro players and their spending habits are pretty poor and over a long term. And I think that’d be something that we could totally have a whole nother episode out about specifically looking at people who get lump sums, whether that be from making millions of dollars a year as a sports player or whether that be winning a lottery or whatever. Those habits tend to be pretty bad. And the bankruptcy rates and things like that are pretty high. So, my advice to the sports players who might be in the Super Bowl, work with a financial planner, they can help you kind of make sure you don’t go buy two Lamborghinis from your big season.
Josh Robb:
Well, you need the set.
Austin Wilson:
There’s a matching pair. So yeah, I think that would be a very, very good thing to do.
[7:57] – Economic Impacts from the Big Game on its Hosting City
Josh Robb:
Yeah. And so, you know, every year the Super Bowl changes locations, which is always fun and exciting going to new cities and they kind of highlight where they’re at. So, let’s talk about the economic impact going to each local city. So, the Business Insider had an article that we’ll link in the show notes, but they stated that the committees in the NFL, so the committees being the city’s committees that are put together to a bid for try to win the Super Bowl at their location, they claim that the game can spur somewhere between 300 and $500 million of spending in the host city. So for example, in 2018 a Minnesota’s host committee reported that the Super Bowl number 52 brought in $450 million to it’s half of the twin cities. And so, that’s great, but then an economist Mathson, he ran some numbers, and this is in the same article, he found that the Super Bowl brings in between 30 and 130 million, which is, you know-
Austin Wilson:
It’s a big difference.
Josh Robb:
A lot less than they’re claiming. It’s still a good chunk of money, but it’s a lot less than really that came down to, in his opinion, there were some issues on how they counted the numbers and what they were counting factored in. So, when we kind of looked back, hosting the game is a big deal. And so if we look back, at the seven NFL stadiums that were most recently constructed between 2006 and 2017 by the end of this Super Bowl, all of those will have hosted a game. And so the average taxpayer contributes about 250 million to the stadium construction. So, if like the NFL claims there’s 300 to 500 million, then you make up that taxpayer thing.
Austin Wilson:
So that might not be the average taxpayer, but the average-
Josh Robb:
I’m sorry.
Austin Wilson:
Group of tax payers.
Josh Robb:
Yes,so, yes, yep.
Austin Wilson:
That would be a very big bill.
Josh Robb:
Yeah. So the average taxpayer’s contribution as that city or as that, that tax base pays 250 million. Yep. Thank you.
Austin Wilson:
So, why is there that difference between the economists and what the cities and the committees are claiming for why those numbers are different there?
Josh Robb:
Yeah. So, the first is what they call the substitution effect, which is where a consumer was going to spend money on one thing, but they spend it on something different. So in other words, having the game in your city, you may have been going to go buy theater tickets or gone and done something that spent money, but instead you spent it on that event.
Austin Wilson:
So you can really only claim the net?
Josh Robb:
Yes, yes. So the difference would just be how much more did you spend than you would’ve spent on that weekend.
Austin Wilson:
Right.
Josh Robb:
So, if you live in town and you eat out every weekend, okay, you still ate out, but you ate out at a different spot or there was a different cost involved. The second is the crowding effect, which is when crowds associated with a sporting event displace other crowds that would normally be there. So, if I’m going to a city to just visit as tourists, I may not choose that weekend to go because it’s going to be crowded by all the sports fans that are there. And so, although I would have booked a hotel and spent money there, I’m just being replaced by another person.
Austin Wilson:
Right.
Josh Robb:
And so there’s not, you know, in a sense, let’s say you have a large city and there’s, you know, a million visitors in a month. And then when you host the game, there’s 1.2 million in that month. Okay. You didn’t get 1.2 million people there because of the game, you got an extra 200,000 there. So you know, there’s, you have to do this substitution and crowd effect to figure it out. And then the last one is leakage. And that one sounds weird.
Austin Wilson:
That sounds gross.
Josh Robb:
It does, but it’s the concept of where the money goes. And so leakage being, okay, if a hotel says, you know, we are able to increase our hotel costs by 25% we charge 25% more to book a hotel during that weekend. Okay, that’s great. Where did that money go?
Austin Wilson:
Pockets.
Josh Robb:
Back to the shareholders, right? And so the city and the taxpayers in there did not see that. So the money doesn’t flow back through.
Austin Wilson:
Right.
Josh Robb:
It’s leaked out and ends up in other people’s pockets and so-
Austin Wilson:
It gets dispersed.
Josh Robb:
The idea there in the end is, you know, if I own a hotel and on most weekends during this time of the year, I’m 70% full and then we’re booked up. Now we’re 100% full. I don’t get to count all that revenue cause I would have been 70% full anyways. And so that additional 30% is where all these factors are accounting in. And so the idea there is, you know, if you really want to boost it, you just count everything and say look at all this revenue. And it’s true. All that revenue did come in they’re not making up numbers, but some of that would have already been there and that’s what the argument is, is how much added value is coming into the city. Arguably, sometimes building a new stadium may not be worth it.
Austin Wilson:
Yeah.
Josh Robb:
Surprise, surprise.
Austin Wilson:
So I don’t anticipate an NFL stadium being built in Findlay, Ohio cause I don’t think that would be worth it. We’ll see. No.
[12:41] – Your Dad Joke of the Week
All right. So it’s everyone’s favorite time of the week. It’s the dad joke of the week. Josh, are you ready? Josh, I think you are ready.
Josh Robb:
I’m taking a drink so I’m not going to spit anything out when you tell it to me… let me swallow and I’ll be ready to go. Okay.
Austin Wilson:
This is a doozy. I forget where I saw this. I think it was in, it’s like a kid’s book or something like that. So it’s kid approved.
Josh Robb:
Kid approved.
Austin Wilson:
What has four wheels and flies?
Josh Robb:
Oh, I heard this one. I love it. I’m not going to say the answer though, because I want to see your face.
Austin Wilson:
Because you know it’s a-
Josh Robb:
I want to see your face.
Austin Wilson:
Garbage trucks.
Josh Robb:
That’s right. I love it.
Austin Wilson:
But see, that’s a classic. That’s just like the what’s black and white and red all over?
Josh Robb:
That could be a lot of answers. You know, the newspaper.
Austin Wilson:
I know there’s something about a penguin.
Josh Robb:
The penguin and a sunburn?
Austin Wilson:
Gross.
Josh Robb:
It’s all the different ones, so.
[13:29] – Lost Productivity from the Big Game
Austin Wilson:
So, that is the dad joke of the week and we are going to get back because there are some downsides to the economy when you look at when a Super Bowl occurs and one of those is lost productivity. So-
Josh Robb:
I don’t know. The players look like they’re working really hard.
Austin Wilson:
They do. Yeah, they’re probably napping on Mondays after that game. But, generally speaking, no, the majority of U.S. workers are going to be staying up to watch the game, which can go extremely late to like 10 or 11 o’clock at night.
Josh Robb:
It’s a long four plus hour event. Now with all the commercials and all that breaks and everything.
Austin Wilson:
So, being that you’re going to be at your Super Bowl party, you’re going to be loaded down with a bunch of tater tots and pigs in a blanket.
Josh Robb:
Making me hungry.
Austin Wilson:
Donuts, probably if you’re an Invested Dad.
Josh Robb:
Nachos and cheese.
Austin Wilson:
So good, I love, I really am into Super Bowls because of the food.
Josh Robb:
Just the food.
Austin Wilson:
At my wife’s family’s, we get together every year and we have Super Bowl Sundaes.
Josh Robb:
Yeah, oooh sundaes.
Austin Wilson:
It’s ice cream, with the A-E and it’s like a highlight.
Josh Robb:
That sounds good.
Austin Wilson:
So-
Josh Robb:
Except for I can’t have ice cream, but it sounds amazing.
Austin Wilson:
Josh, you can have a Super Bowl sorbet.
Josh Robb:
That’s right.
Austin Wilson:
So yes. Lost productivity. So you’re staying up late, you’re watching the game. Monday morning comes around. You’re not going to be as productive at work cause A, you’re going to be thinking about the game, talking about the game with your coworkers. But B, you could be just really tired and actually, according to an article by MarketWatch last an estimated 17 million employees missed work the next day after the Super Bowl. That’s about 10% of the U S workforce that they are measuring in that study, and that is-
Josh Robb:
Wow.
Austin Wilson:
A lot.
Josh Robb:
Yep, and I saw that article and it highlighted too in the winning city, it’s a little bit higher surprisingly because everybody’s out celebrating for-
Austin Wilson:
Oh I’m sure.
Josh Robb:
An additional time. So it’s, yeah. And then obviously there’s other stuff that goes on there, traffic accidents and all that, that are a result of, you know, late nights and partying so.
Austin Wilson:
I think that it’s probably comparable when you look at like traffic accident, heart attack statistics, like it looks a lot like the daylight savings time the day after that. Which total sidebar. But I totally think that is ridiculous that we still do that. They did that a long time ago for farmers time and light and farming. But that’s a whole nother topic for another day. But seriously, I really feel like the Super Bowl should be on Saturday night.
Josh Robb:
Yes.
Austin Wilson:
I think that they would even have better viewership because people wouldn’t have to be worrying about getting up and going to work the next day and all of that stuff, and personally I’m an old man at heart. I don’t want to stay up for a game on a Sunday night cause I got to get up and go to work out. Even if it starts at six o’clock or whatever the Super Bowl does, too late for me.
Josh Robb:
It’s still late.
[16:06] – Crazy & Weird Bets for the Big Game
Austin Wilson:
So Super Bowl, NFL, take my request, Saturday night. I know I’m not alone in this, but also people have a lot invested in the Super Bowl.
Josh Robb:
Yes.
Austin Wilson:
Because they make a lot of bets. It’s the most betted on single game in America every year. So speaking of betting, there are some strange bets that are being placed around this big game. So there was a radio station article that we linked in the show notes, but online sports books are always offering random Super Bowl prop bets on all the-
Josh Robb:
Did you air quote again?
Austin Wilson:
I did air quotes. How do you air quote on a podcast? But, all the nonsense and things that don’t really matter like they’re not sports statistics around the game. So, the site is betonline.ag, which they may get around some legal requirements by using an AG domain, but they already have their lineups on there. And here are a few highlights.
Josh Robb:
All right, so this one I thought was hilarious. So, you can bet on what color the liquid will be that is poured on the winning coach. So, if you, obviously at the end of the game, a lot of times they’ll pick up that big Gatorade bucket and dump it on the coach. So, right now the stats are the, the one with the highest probability is and because of all the different colors, they kind of loop… loop… looped?
Austin Wilson:
Grouped.
Josh Robb:
Grouped. That’s a good word. Let’s use that word. They group these in to. So we have, I’ve seen, I was looking at the word “lime”, so loop sounds better to me. So, there’s a, the one that has the highest odds is actually lime green or yellow colored Gatorade being dumped on the coach has about a 27% of all the votes to it. Then clear water or red and pink are tied with a 25% and then blue or orange is 20% and then finally purple is 7% which actually is a very good flavor, I think, is the purple.
Austin Wilson:
What’s the cool? The blue, I’m a blue Gatorade guy.
Josh Robb:
My all-time favorite. Those it’s a glacier something. It’s a cherry, but it’s a white colored Gatorade.
Austin Wilson:
It’s so you can’t stain your shirt.
Josh Robb:
Oh man, it’s awesome.
Austin Wilson:
Another thing that people are betting on is will announcers, Joe Buck or Troy Aikman, say “Patriots”, Patriots being the word there. So oddly enough, I think this is a bit strange, this one surprised but, most 74% of people are betting that they are not going to say the Patriots, and I feel like-
Josh Robb:
I would take that bet.
Austin Wilson:
Being that the Patriots seemingly are always in the game, that people are going to naturally want to slip up and say it. But also I think they’re going to talk about the Patriots at some point in the show anyway.
Josh Robb:
Yeah, you think so. So, even if they’re just referencing who they beat through to get here.
Austin Wilson:
Right, that is a bet that-
Josh Robb:
I would take that bet.
Austin Wilson:
That’s a bet I will take all day and I could go make some popcorn money for that.
Josh Robb:
Now here’s the most important one. Who will win the Puppy Bowl? And so Austin’s rocking his-
Austin Wilson:
Chocolate Lab socks.
Josh Robb:
Chocolate Lab socks. So, I think he’s on Team Ruff, but actually Team Fluff has a slight edge with a 58% odds.
Austin Wilson:
So that’s what you’re going to flip to during the halftime.
Josh Robb:
That’s, I mean that’s, that is the halftime show in my opinion.
Austin Wilson:
That is the real halftime show.
Josh Robb:
Yep.
Austin Wilson:
The next question, will 98 year old Betty White be in a Snickers commercial this year? 71% of people say yes, because Snickers is going to be celebrating the 10th anniversary of the “You’re, not you when you’re hungry campaign”, which first aired during Super Bowl 44 in 2010. Betty White was in that one. So, Betty, if you’re listening, thanks for being a mainstay on American TV for my entire life and well before. You enjoy that Snickers girl, you have earned it.
Josh Robb:
All right. Speaking of commercials, Mr. Peanut’s, he’s the guy, the little cartoon character that promotes little fancy top hat and everything.
Austin Wilson:
I know is he going to become less popular now with everyone being allergic to peanuts?
Josh Robb:
Well, here’s the deal and I don’t know if you saw this, I saw it online. They actually showed one of their early commercials and he dies in the commercial and the hashtag was RI like rest in peace RIP, but the P was part of peanut. So it was rest in peanuts.
Austin Wilson:
They had a hashtag back when they started doing these commercials?
Josh Robb:
No, this would no, I’m saying it just came out.
Austin Wilson:
Oh, really?
Josh Robb:
Yeah. And so I’m not sure if he actually in that commercial, I think has his monocle falls off. But that was the question. So, this is a really weird one. If they count that commercial as part of it, what happens. But, 57% think that his monocle will come off his eye in a Planter’s ad during the super bowl, which is a weird bet in general.
Austin Wilson:
I’m picturing a Super Bowl commercial from like 1978 with a hashtag and I can just see some marketing person’s like, “and then we’re going to call this the hashtag.”
Josh Robb:
The hashtag.
Austin Wilson:
And then that’s when it got started.
Josh Robb:
With a rotary phone.
Austin Wilson:
With a rotary phone. So, a really important one is what color will National Anthem singer, Demi Lovato’s, microphone be? So this is kind of moving past the formerly controversial National Anthem protests, which seemed to be kind of fading out. So, focusing on what we can handle right now, that is the microphone color. The favorite is black. So, that’s pretty standard. You get a pretty normal microphone color.
Josh Robb:
That’s like a normal mic, what they have.
Austin Wilson:
Mic, mic, mic, mic, mic right there. Next up, second place is silver or gray.
Josh Robb:
Which is our color by the way.
Austin Wilson:
We are using silver microphones as we speak. And in third place is any color, any other color that’s not black or silver.
Josh Robb:
So she-
Austin Wilson:
And that’s-
Josh Robb:
Customizes hers with sparkles or anything.
Austin Wilson:
I anticipate some rhinestones or something on there.
Josh Robb:
I don’t know her very well. Is that, is that her style?
Austin Wilson:
I don’t know, wasn’t she a Disney star?
Josh Robb:
I don’t know.
Austin Wilson:
Like I think Taylor Swift uses those kind of fancy mics all the time, so.
Josh Robb:
Wasn’t she the one that was married to Ashton Kutcher?
Austin Wilson:
Demi Lovato?
Josh Robb:
Oh, that’s Demi Moore.
Austin Wilson:
Sure.
Josh Robb:
I don’t know.
Austin Wilson:
Yeah, I think you’re right, that is Demi Moore.
Josh Robb:
All different people.
Austin Wilson:
There’s so many. You can also bet on the color of Demi’s hair. So, black is once again the favorite, but blonde is a long shot in second place and then any other hair is a longer shot after that. So, they’re really giving you a lot of options on what you can bet on here.
Josh Robb:
Does she change her hair color? See I don’t know any, I should have researched her.
Austin Wilson:
Could totally wig up. I don’t know. You could start with a red and just like-
Josh Robb:
Color change.
Austin Wilson:
And then go to white and then go to blue. Can you imagine?
Josh Robb:
Fiber optic hair just changes as she’s singing.
Austin Wilson:
Maybe next year.
Josh Robb:
High notes is a different color.
Austin Wilson:
As 5G technology comes out and you could change that remotely
Josh Robb:
So here’s another one. And speaking of like T.O., cause this was kind of his big thing back in the day. Will any player use a prop during a touchdown celebration?
Austin Wilson:
Like popcorn.
Josh Robb:
Or like pulling out his little Sharpie pen and you know, signing things. So, or cell phone, got to call his mom when he scored a touchdown. So, overwhelmingly, 91% say no. So that’s, that’s a big, big thought. They think that’s been kind of not as popular as it was at one point. The ball does not count as a prop.
Austin Wilson:
Okay, that’s what was my question.
Josh Robb:
That was the one thing, because that’s, I mean obviously everybody’s spikes that throws it around and spins it and pretends it’s a bonfire and warms their hand on it or whatever they want to do.
[22:54] – The Halftime Show
Austin Wilson:
So Josh, tell us about the halftime show, the real halftime show, not the Puppy Bowl.
Josh Robb:
Considering how little I care about music, I’m the best one to talk about this. So you know, obviously that is a big popular thing. It’s, in the news early on when they first announce who is going to be the headline for that. We’ve had, you know, quite a few pretty big stars, Prince, years ago, Rolling Stones, Lady Gaga last year. Maroon 5, were you a fan?
Austin Wilson:
Yeah, that was kind of not a great performance.
Josh Robb:
Yeah. Puppy Bowl was good that year. I’m just going to tell you it was a good puppy bowl that year.
Austin Wilson:
See, that was a good year to flip the channel.
Josh Robb:
But this year it’s Jennifer Lopez and then Shakira is joining her. And so that’s the lineup that they have. And according to an article in sportingnews.com which we in the show notes, the selection of these two Hispanic pop icons was considered to be a very good fit for Miami because there was some controversy early on and who would join into this. And so I think they, they ended up with a pretty good lineup for being in Miami and kind of the culture there that it, it seems like it’d be a good show and they’re both pretty relevant.
[24:07] – The Big Game vs. The World Cup: Who Makes More Money?
Austin Wilson:
So, a question that I think about a lot is, you know, how do some of the things that we like here in the United States compare globally because we are, you know, the largest economy in the world and all this stuff, and we have a lot of people, but comparatively speaking, we don’t have the majority of people in the world. So, let’s talk about comparing the Super Bowl to the world cup.
Josh Robb:
Ah, yes. So football to football.
Austin Wilson:
Football, to football to futball and two very big events, very widely watched events. So how does the Super Bowl compare to the World Cup? Honestly, it kind of doesn’t, football just doesn’t have the global following to hold a candle to soccer.
Josh Robb:
Wait a minute, we do those London games every year. That doesn’t get us all over?
Austin Wilson:
They’re like, “Now I’m an NFL fan”. I couldn’t do a British accent there. I kind of tried. But yeah, it really doesn’t really compare in terms of viewership because there’s just we people in America follow football, American football and outside of America and there’s not a ton despite the London games that we’ve been trying and there a Mexico game now too, so it’s not quite there yet. But according to Statista link in the show notes for the article, our big game really isn’t so big. So the statistics are pretty eye-opening. So, according to FIFA, last year’s World Cup final between France and Croatia reached an average live audience of 517 million viewers with more than 1.1 billion, with a B, people turning in over its 90 minutes, which is a long game for soccer. Pretty much not a lot of stops.
Josh Robb:
You say it’s a long game, but that’s 90 minutes and then it’s over.
Austin Wilson:
But, it’s like-
Josh Robb:
As opposed to four hours of the football game.
Austin Wilson:
It’s like 90 minutes pretty continuously.
Josh Robb:
Yeah. There’s no, there’s nothing take breaks. There’s just a half halftime in the middle.
Austin Wilson:
There are some commercials.
Josh Robb:
A lot of times they run it during without stopping.
Austin Wilson:
That’s true. So the 2018 Super Bowl pales in comparison, having an average viewership of 103 million in the U.S., plus an estimated 50 to 60 million around the world. So, the Super Bowl really is 10 to 20 times smaller on a viewership basis than the World Cup. And according to the Washington Times, also thrown in the show notes, the link here, the Super Bowl generates around $620 million of the NFL’s total revenue. And that single game helps make the NFL the leading moneymaker among all professional sports league in the U.S. The NFL’s total for the full 2017 season was more than 14 billion.
Josh Robb:
Wow.
Austin Wilson:
So, that sounds like a lot of money, right? Well, if you compare that to the World Cup, which lasts only one month every four years and features only 64 games, it’s 2018 revenue is estimated to have exceeded 5 billion in that one month.
So that’s more than $78 million generated per World Cup game. So, that’s a lot of money. So, it is kind of a, not an entirely apples to apples comparison. When you’re looking at something that happens every four years and it’s on a global scale to something that happens every year only in the U.S. but pretty big differences there. And as a bonus stat, according to the sports media watch, the 2019 college football National Championship game had 25.6 million viewers. So even significantly smaller.
Josh Robb:
That’s surprised me. I’m surprised.
Austin Wilson:
I know, I thought it was going to be closer to the Super Bowl-
Josh Robb:
Like a fourth.
Austin Wilson:
But it’s quite small.
[27:24] – Thanks! We Love You Guys!!
Josh Robb:
All right, well thank you guys for tuning in. That’s our special episode about the big game. Hopefully you’ll enjoy it this weekend if you’re listening to this right when it comes out. Hopefully you enjoyed it if you don’t catch this episode until after. So either way, enjoy the game. I’ll always check out our free gift that we have on our website. It’s Eight Principles of Timeless Investing. It’s free. Check it out on our website at theinvesteddads.com.
Austin Wilson:
And to help us grow this podcast and to just continue to help out lots of people, we need your help. So number one, what you can do is subscribe. We really appreciate you tuning in every week to listen to us. We hope we’re helping you out and teaching some things here and there. Number two, if you really enjoy what we’re doing here, leave us a review on Apple Podcasts. That’ll really help us to kind of move up the charts and help more people. Number three, email us any ideas for topic ideas or any questions you have to hello at theinvesteddads.com.
Josh Robb:
Speaking of that, this episode was suggested by Steph in Findlay, Ohio.
Austin Wilson:
That’s right. Thank you Steph for that suggestion. And finally, if you found this episode, you know, insightful or interesting or even funny, I don’t know, just click that share button on your podcast player and share that with one person that you think would kind of get a kick out of it or enjoy listening to it.
Josh Robb:
Just share just with the one person.
Austin Wilson:
Just the one, just the one. In case you missed it, our most recent episode we had coming out was on dividend investing, so check that one out as well. That topic intrigues you and as always we’ll look forward to talk to you next week.
Josh Robb:
Yeah, thank you. Bye.
Outro:
Thank you for listening to the Invested Dad’s Podcast. This episode has ended, but your journey towards a better financial future doesn’t have to. Head over to theinvesteddads.com to access all the links and resources mentioned in today’s show. If you enjoyed this episode and we had a positive impact on your life, leave us a review. Click subscribe and don’t miss the next episode.
Josh Robb and Austin Wilson worked for Hickson Zuercher Capital Management. All opinions expressed by Josh, Austin or any podcast guests are solely their own opinions and do not reflect the opinions of Hixon Zuercher Capital Management. This podcast is for informational purposes only and should be relied upon for investment decisions. Clients of Hixon Zuercher Capital Management may maintain positions in the securities discussed in this podcast. There is no guarantee that the statements, opinions, or forecast provided herein will prove to be correct. Past performance may not be indicative of future results. Indices are not available for direct investment. Any investor who attempts to mimic the performance of an index would incur fees and expenses, which would reduce returns. Securities investing involves risk, including the potential for loss of principal. There is no assurance that any investment plan or strategy will be successful.
